If you’re fond with FASHIONVALET, you probably heard of ‘Oh Sebenar’ brand! We decided to take a close look on Oh Sebenar and the brain behind the brand.
Nadine Jasmine, a 22-year-old graduate from Taylors University in PR & Marketing. Nadine has been running Oh Sebenar since the early year 2018. With no background in the fashion industry, Nadine started her career with fashion photography and slowly found her way to be involved in the fashion industry and create a business that allows her to provide a platform for local designers.
What does Oh Sebenar mean to Nadine personally?
“Oh Sebenar is more than just selling clothes online, we create timeless trend and platform to showcase women fashion and lifestyle that is relatable to everyone.”
There are definitely challenges in running a startup, as for Nadine; “Dealing with creativity and customers is what I often encounter as part of the challenges in running a business.” However, Nadine believes that there’s always space to learn and be better in order to provide the best service for her consumers.
How would your company impact the local fashion industry or even internationally?
“I believe we can create a whole new community where there will be a space for fashion enthusiast to connect with each other locally or internationally”
as Nadine believe that she could utilise the advantage of social media platforms as her main medium to build a community and allow her to share and inspire many individuals.
What is your lifestyle briefly look like as a founder?
“My life is pretty normal, I usually start my day with emails and I always make time to read regardless, because I think it’s important for me to keep reading to gain inspiration and principles. I always try to take a break too whenever I can and set my priorities straight to have the balance between work and personal life.”
What principles do you hold on to when running your business?
“I always take things I do seriously and pay good attention to every single detail doesn’t matter how small and big it is, including how we treat our customers, receive feedbacks and so on.”
What’s your favourite collection?
“Well I don’t want to choose but if I must, it would be Capsule collection because it’s our baby and one of the collections that we worked hard for to get where we are.”
Do you have any message you would say to young entrepreneurs out there?
“Just do what you do and be persistent. It won’t be easy for sure, but with constant effort and trying an error you will find your answer.”